Business, Management & Marketing Term Papers

How To Write Business, Management & Marketing Term Papers

My report includes the description about business, types of businesses and face of business. Businesses we can say that the interaction between the individuals or the transactions of getting profits by sales and purchase anything have value in the market. Here we are discussing the value of doing the transactions which has some materials there prices are fixed in the market by market forces. Business has its different forms they are formed for earning the profits usually there are two types of business, one business which is on individual basis and the second business which is on collective basis.

Business on individual basis:

The business which is on individual basis we called it is the sole proprietorship the profits earned by the individuals on individual basis.

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Problems:

There are some of the problems associated with such type of business With the profits getting by the individual on individual basis the losses should be incurred by him individually for example if in any case it has incurred loss in business the whole business would be failed if he don’t have much more finance to cover the gap. He should have to face the market competition on individual basis such as he has to produce the products in the market have large number of competitors they should compete its products or if in any case the loss occurs it will be the loss of the proprietor individually, business in any form may be but the single objective of every one is to avoid losses and to take profits.

Business on collective basis:

Business on collective basis is much easier than the business on individual basis if you are doing a business and the loss incurred your loss is not the individual loss it is the loss of all the individuals doing business with you have shares in the business so every one should pay for it. That’s why the loss is not your loss it is the loss for all or in case of profits it is also distributed among them, the competition problem in the market also go easy with if you have so many peoples to manage and taking advices from them so your mind is not single your mind is also attached with the others mind ideas so the chances of losses will be weaker in case of such type of businesses.

Problem:

The profit is not your own profit it is divided among all the share holders of the organization. You are double minded which decision you are going to take or which you are not and some disorders such as the wrong ways used by the shareholders for getting the whole profits.

Faces of business:

Business has any form at any place it all depend on you how to manage your business that is the business is in the form of Wholesale and retail trade Utilities, Financial Transportation and so on so there are many divisions of businesses according to their goals and objectives

Management

Which is management is the ‘concepts techniques and processes that enables goals to be achieved efficiently and effectively’. every organization from biggest to smallest one requires the efficient management .if we go through the historical analysis peoples have less sense of business that’s why they don’t have managed offices or organizations we can say that management is as old as mankind it is the historical procedure but then people did not know how to manage but they have the idea of managing with their environments and now the peoples have huge knowledge about. At the organizational level we can define the management in the way that it is the activity process and is composed of some basic functions for getting the objectives of any organization these objectives would be fulfill with the efforts of the organizers. Usually the management includes five phases as we all know about them planning, organizing, staffing, and directing controlling. The management functions are the basic tools of management. Such as no any organization can run with out them every single step in an organization needs a management on single basis. For example you are the manager in any organization and your function is to manage the sales that is you are the sales manager your basic criteria is limited to departs working that is every work k related with sale .how do you manage it? You are going to set your objective with the management goals and then go further for their achievement. Your first function is associated with planning .remind this thing that the planning process always associated with the future or the years to come you are going to manage sales for future in this criteria. Your second function starts when you have planned your ideas in a clear and strategic form. Your second function is organizing, what should you do? Organize your planned ideas in a way that each group has different way of working for the planned sales; your third function associated with staffing match the right persons with the right place. And now the directing assigned he individuals their duties and responsibilities. Last function of management is to take control over all the activities under yours depart.

Business management:

The group of people from upward to down word and from down word to upward on collective basis their objective is the achievement of firm’s goals for its increase productivity. Every business needs a perfect management before going to start it. That’s why before any business work the managers are requires to put forward the specific management in an organization. The achievement of goals and objectives needs a setup which is going to be set by the managers in any organization by which the firm achieve its specified objectives, without management no one can run the successful business.

Recommendations

For this I must say that every organization should have its effective and efficient management by which it can achieve the objectives within the specific time limits. For the efficient management the organizations can hire such persons who have the idea of each and every function of business or organizational management. This is necessary for its survival. It is better to run business on collective basis then on the individual basis in this way the loss burden will be too small. You should choose the right management for your business such as have shares from such companies who have the market value and status the chances of losses will be half and productivity increases

Marketing:

Marketing is the process of making people closer for decision making in order to purchase or repurchase a company's products. There are five competing (or historical) concepts in that they describe different approaches to marketing:

The Product Concept
The Selling Concept
Societal Concept
The Marketing Concept

There is a difference between marketing and selling: The selling concept concentrate on seller needs and marketing on the needs of the buyer. It can be said that the marketing concept is a market-focused, customer-orientated, coordinated effort designed to satisfy customers in order to achieve company goals. There are four pillars of marketing, namely:

Market focus
Customer orientation
Co-ordinate effort
Achieving company goals

A marketing maxim: Know your target market and how to satisfy it! The marketing environment is the sum of all the variables that have the real or potential effect on the marketing of a product. Three parts make up the marketing environment:

The micro-environment which includes the company itself, its suppliers and intermediaries, its customers, publics and the competition.
The market environment, which revolves around the consumers and product/s that, makes up that particular market. The buying behavior of consumers should be studied by the marketer in terms of a five stage process from need awareness to post purchase behavior.
The macro environment, which is, affected by factors such as politics, economics, nature, technology, local social demographic variables as well as international markets.

Market segmentation is the process by which the total heterogeneous market is divided into like homogeneous segments, which are attractive to the company. The segmenting of a market should occur in logical sequence. More detailed segmentation is known as customized marketing. There are two types of customized marketing, namely concentrated market segmentation and differentiated market segmentation. There are advantages to market segmentation which includes a greater degree of customer satisfaction but has disadvantages such as the development of separate products and marketing strategies are expensive. However, one the choice is made to target certain target market segments. Marketing strategies are developed taking into account the special attributes and preferences of that target market.

Marketing management refers to the fact that marketing has to be managed together with other functions within the company, such as accounting, personnel, etc. An important component is a good marketing information system. This is a number of elements which form a well-ordered and inter-related entity. Market research is the purposeful and systematic gathering and analysis of data on specific marketing opportunities and threats. There is a logical process that it has to follow such as identifying and determining the problem to interpreting the data. There are various methods of research such as experimental, survey and observational research.

The word "product" can have different meanings - such as augmented product refers to all the benefits that the customer receives or experiences in using the product right from design to implementation stage. It is important that the timing of when to put the product on the market and the economic and effective adaptation of the product to existing conditions and expected changes in the market place. The depth, width and consistency of the product mix must also be decided on. Products are classified: Convenience goods, specialty goods and shopping goods. Brand image, packaging, and labeling are an extension of the product. The most suitable (and economical) distribution channel has to be chosen. Part of that choice includes the consideration the role and effectiveness of intermediaries.

In terms of consumer behavior, three groups of consumer behavior should be studies by the research, namely individual group and economic factors. Marketers have to study this because marketing is so aggressive and competitive that it helps the organization or bank to find out more about how consumers make buying decision. The more it knows, the more competitive the company can be. Group influence on a consumer's buying behavior includes the family, friends, opinion leaders, social class and cultural group. Economic issues include the disposable income available, the purchasing power and the willingness to purchase. Individual aspects affecting consumer behavior is motivation, perception, learning ability, attitude, personality and lifestyle. The buying process includes the consumer recognizing he has a need to finally actioning the decision and experiencing an element of post-purchase dissonance.

There are four main elements of marketing communication: Personal selling, sales promotion, advertising and publicity. All these areas play a vital role in the overall marketing of the product and aspects such as the development of a publicity plan is important and the four types of sales promotions available. A strategic marketing process includes the formulation of a mission statement, setting objectives, scanning the environment, formulating market and marketing objectives, the preparing of plans the implementation and the review of these plans to determine success or problems.

Conclusion

In the end I am just going to say that every business needs organization without any specific management or organization you are not able to conduct business in this advanced world. You should rake the ideas of others or help from others on business activities that we have ever heard. Two minds are better than one. So with this opinion I am going to give end to my report that if you are going to start your business you should concentrate on each and every step from which the most important task is the management of your business how you manage it ? What type of control you need over it? What types of chances of failures in business? How to earn profits or how to decrease losses to the organization? Who is capable of doing which type of work in the organization? Is the work match with the person or not? And also the transfers and siftings of individuals for better management.

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